Mulderpost

[Twitter’s] a stronger platform for advertisers than Facebook will ever be. In fact, I’d put my money on Twitter to be here and be growing long after Facebook fades away. I think Twitter will monetize with brand partnerships like its current brilliant global one with Pepsi, and its partnership with ESPN. These are non-obnoxious, non-obtrusive ways to use advertising and promote content and brands. They will endure long after intrusive advertising on social platforms, including Facebook, have failed.

B.L. Ochman, Advertising Age

Here’s the big grain of salt to accompany this: Twitter is a platform more suited to what currently constitutes advertising and branding. Twitter is (for the most part) a way to consumer information. It breaks news. Facebook is a medium for engaging with and consuming people.

Brands are not people. Brands are a hack for when people aren’t available (which is why they’re so well suited to TV and other media where audiences don’t actively participate–their slight of hand isn’t interrogated by interaction). Until companies figure out that Facebook is a space for people, employees, workers, not the classical idea of a ‘brand’, advertisers will have limited success with Facebook.

(via dbreunig)

(via emergentfutures)

Source: adage.com